ELITE SPORTS SUCCESS STORY

Transforming fan travel and boosting conversions with a revamped UX

Expertise

Sports Travel
Event Ticketing
Travel Agency Support
Hotel and Flight Bookings

Visit the website

elitesportstours.com

The story

Elite Sports, known as the "Expedia for Sports," partnered with us to revolutionize their sports travel platform. Our collaboration led to:

15%

increase in revenue after three months

25%

increase in click-through rates to checkout

70%

total reduction in cloud hosting costs

About Elite Sports

Elite Sports is a premier sports-first travel platform that simplifies booking comprehensive travel packages for sports enthusiasts. Users can purchase event tickets, book hotels, and soon arrange flights—all in one seamless experience. By offering bundled packages, Elite Sports provides special discounts and a hassle-free booking process, especially beneficial for group bookings.

The challenge

Outdated User Interface: The existing UI was outdated and lacked user-friendliness, leading to low user engagement. A modern, professional look was needed to attract and retain users.

Low Checkout Conversion Rates: Inefficient user experience resulted in poor conversion metrics. Enhancing the checkout process was crucial for revenue growth.

Expansion Needs: They required a new agency platform to support third-party travel agencies and affiliates, aiming to develop new features to cater to a broader market.

Technical Hurdles: Long build times impeded efficient deployment, and complex integrations with third-party APIs caused performance issues.

Scalability and Cost Efficiency: High AWS hosting costs were unsustainable, and they needed to ensure the platform could handle increased traffic.

Design phase

The project began with an extensive design phase lasting about two months. Our design team worked closely with Elite Sports to capture their vision for the new user interface and additional features.

UI Revamp: Developed a modern, intuitive interface using React and Next.js, enhancing visual appeal to improve

Feature Design: Designed new features like the flight booking option for future integration.

User Journey Optimization: Streamlined the user journey from the landing page to checkout, ensuring a cohesive and intuitive experience across all platforms.

Development phase

The development was divided between front-end and back-end tasks, with features implemented incrementally.

Front-End Development:

  • Created a responsive and dynamic user interface.
  • Improved the landing page and checkout flow to enhance conversion rates.

Back-End Development:

  • Built a robust server-side architecture using Node.js, Express, and Prisma.
  • Implemented a scalable PostgreSQL database.

Agency Platform Development:

  • Developed a new platform from scratch for travel agencies and affiliates.
  • Enabled agencies to book packages, track commissions, and manage bookings through a dedicated portal.

Tech stack

API-First product

Elite Sports relies heavily on APIs for its functionalities.

Integrations:

  • Ticket Evolution for event tickets.
  • Expedia for hotel bookings.
  • Upcoming integration with Amadeus for flight arrangements.

Real-Time Data: Enhanced integrations to provide real-time availability and pricing, improving the booking process's seamlessness and reliability.

Results

15%

revenue increase

Achieved within three months post-launch due to improved conversion rates, measured using June.so for customer analytics

25%

increase in click-through rates to checkout

Noticed a 23% click-through rate to the checkout page from the initial home page over a three-month period post-launch.

70%

total reduction in cloud hosting costs

Migrated from ECS to AWS Amplify, saving approximately $300-$400 monthly.

Enhanced features

Agency integration

  • Travel agencies can now book packages on behalf of clients.
  • Agencies reported saving an average of 15 minutes per customer in call time.
  • Provided more variety and flexibility, boosting sales potential.

Upcoming features

  • Flight booking integration through Amadeus.
  • Refundable orders through Protect Group.
  • Auction experience for exclusive events and memorabilia.

Scalability improvements

Build Time Optimization: Reduced build times from 30 minutes to 10 minutes by restructuring the build process and optimizing API calls during builds.

Performance Enhancements: Improved scalability to handle increased traffic efficiently and ensured smooth deployment processes.

Security Measures: Implemented Next.js middleware to handle API calls securely, preventing the exposure of sensitive data.

Conclusion

Elite Sports has successfully transitioned from an outdated platform to a modern, user-friendly solution that meets the demands of sports travelers. With ongoing improvements and new features on the horizon, Elite Sports is poised to become a leader in the sports travel package industry.

The professional approach and quality of work have exceeded our expectations. The revamped platform positions us strongly in the market.

Tim McDonnell
Founder and CEO, EliteSports

Experience the thrill of sports
travel like never before

Ready to take your sports travel to the next level? Whether you're a fan, an agency, or a group of friends looking to catch the next big game, Elite Sports has you covered. Explore unbeatable packages, secure your spot at top sporting events, and enjoy a seamless booking experience—all in one place.

Visit Elite Sports

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